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European Edit

Our Standard

If we can’t verify it, we say so.

Every product is judged on what the brand actually discloses and on certificates we can check ourselves. Never on how it is marketed. What we could not confirm is shown on the product page.

  • European Edit Standard v2.0 · Updated Nov 2026
  • Listings that meet the baseline go live after a one-day window in which the editor can stop them

How we check

What we do

  • Read the materials, ingredients and certificates the brand publishes
  • Look up certificates in the issuer’s own registry
  • Keep the exact quote and source for every fact
  • Publish products that meet the baseline after a one-day window in which a person can stop them

What we don’t do

  • We are not a laboratory and do not test products
  • We give no medical advice
  • We never let AI publish or approve anything
  • If it isn’t public or documented, it doesn’t pass

Always read the current label before you buy. Our methodology explains how products are researched.

How a product gets listed

  1. Step 1

    First checks

    13 checks on scope, disclosure and evidence

  2. Step 2

    Hard exclusions

    15 substance groups, every category

  3. Step 3

    Category rules

    41 extra rules across 6 categories

  4. Result

    Listed

    After a one-day window the editor can use to stop it, and re-checked over time

Before we evaluate anything

These come before any material or ingredient rule. Missing one means the product is held, never listed with a caveat.

  1. 01In scopeA pregnancy, postpartum or baby product for 0–24 months. No food supplements, medicines or medical devices.
  2. 02The exact product is identifiableWe vet one specific product or variant, and that is the one we list. A colourway we have not checked is not covered.
  3. 03Full material or ingredient disclosureEvery main material, and every material that touches skin, milk or mouth, is named. Formulated products need the complete ingredient list.
  4. 04No vague words instead of facts“Proprietary blend”, “eco fabric”, “plant-based”, “safe materials”, “natural fragrance” or “BPA-free plastic” on their own do not count as disclosure.
  5. 05Certificates that check outCurrent, verified in the issuer’s registry and covering this product, not just the brand. Unverified certificates are never shown.
  6. 06Evidence we can traceKey claims rest on a certificate, a test report, a registry or the brand’s own statement for this product. Marketing copy alone is not enough.
  7. 07No open safety recallWe check the EU Safety Gate. An unresolved recall stops the listing until a person has reviewed it.

Hard exclusions15 · apply to every category

  • PFASIntentionally added PFAS or fluorinated stain and water repellents. Water-, stain- and oil-repellent products, such as rain jackets and waterproof covers, need a PFAS-free statement, verified or from the brand. For everything else PFAS-free is shown as an attribute.
  • Polyester & synthetic plastics where it matters mostAs the main material in anything touching skin, milk, mouth or a sleep surface: polyester, synthetic fibres, plastic, PVC, melamine.
  • Chemical flame retardantsBrominated, chlorinated and organophosphate types, including PBDEs, TDCPP, TCPP, TCEP, HBCDD and TBBPA. Foam, stuffing and padded surfaces need evidence of none or a disclosed approach; undisclosed foam holds the product.
  • PhthalatesDEHP, DBP, BBP, DINP, DIDP, DEP and any other phthalate.
  • BPA & other bisphenolsBPA, BPS, BPF and BPAF. In bottles, feeding ware and pacifiers, “BPA-free” alone is not enough.
  • PVC & vinylIn any part that touches the body.
  • Formaldehyde & releasersEasy-care and wrinkle-free resins, and releasing preservatives such as DMDM hydantoin, quaternium-15, imidazolidinyl and diazolidinyl urea and bronopol.
  • Undisclosed fragrance“Parfum”, “fragrance”, “aroma” or “natural fragrance” without named ingredients. Named essential oils are judged by category.
  • Heavy metals as inputsLead, cadmium, mercury, arsenic or antimony in materials, finishes, paints or glazes.
  • ParabensMethyl-, ethyl-, propyl-, butylparaben and any other paraben.
  • Antimicrobial biocidesTriclosan, triclocarban, and silver or nanosilver odour finishes.
  • Optical brightenersIn textiles worn against a baby’s skin.
  • High-VOC finishes & adhesivesSolvent-based finishes with benzene, toluene, xylene, styrene or methylene chloride.
  • Undisclosed nanoparticlesZinc oxide or titanium dioxide in sprays and powders without a stated particle size.
  • Ethoxylated ingredientsNeeds evidencePEGs, “-eth” ingredients and polysorbates in leave-on baby products need 1,4-dioxane control evidence or a COSMOS/NATRUE certificate.

Not automatically excluded

  • Named essential oils, judged by category
  • Plant carrier oils such as sunflower, olive or shea
  • Up to 5% disclosed elastane
  • Natural rubber teats & wood for feeding
  • Mineral sunscreen filters
  • Wool diaper covers
  • Rigid bath tubs with named, checked plastic
  • Synthetic parts outside the contact zone

We judge exposure, function and evidence, not whether something sounds synthetic.

Where a material sits matters

Many baby products have some synthetic material somewhere. What counts is whether it touches your baby.

  • Touches milk, food, mouth or skin

    Bottle, teat, pacifier, bodysuit, the layer of a diaper against the skin, a sleep surface.

    Synthetic plastic or polyester as the main material is not accepted.

  • Touches skin now and then, usually over clothes

    Carrier straps, stroller and bouncer seats, high-chair trays, rain jackets, the core of a diaper.

    Every material named. Synthetics only when fully disclosed. For gear the plant-based or plastic-free choice is shown as an attribute.

  • Structure, no contact

    Car-seat shell, buckle internals, a bottle collar outside the milk path.

    Synthetic materials can be fine if nothing else is excluded.

Exclusions by category

On top of the hard exclusions, each kind of product has its own rules. A tick means it is not a disqualifier: it shows on the product page as an attribute.

  • Clothing, sleep & bath textiles

    9 rules

    • Fibre blend not adding up to 100%
    • More than 5% elastane without review
    • Dyes & finishes: GOTS, OEKO-TEX or disclosure, shown as an attribute
    • Easy-care & wrinkle-free resins
    • Polyester fill in sleep textiles
    • Undisclosed shell, fill or lining
    • Synthetic skin layer on nursing pads
    • Unnamed skin-facing panels on carriers
    • Natural-fibre panels shown as an attribute
  • Feeding, pacifiers & teethers

    8 rules

    • Food or milk contact other than glass, stainless steel, silicone, natural rubber or wood
    • Coated metal food-contact surfaces
    • Silicone without food-grade, platinum-cure, LFGB, EN 1400 or EN 14350 documentation
    • Plastic mouthing surfaces
    • Natural rubber without nitrosamine testing or EN 1400 compliance
    • Paint on mouthing surfaces without heavy-metal testing or EN 71-3
    • Polyester, synthetic or PVC bib surfaces
    • Undisclosed high-chair tray & seat, where they exist
  • Skincare & sunscreen

    6 rules

    • Chemical UV filters, mineral only
    • Sunscreen without stated particle size
    • Zinc oxide heavy-metal testing, shown as an attribute
    • Essential oils in leave-on care the page targets at newborns, without review
    • “Remove before feeding” note recorded for nipple care
    • Fragrance-free preferred in pregnancy body care
  • Diapers, wipes & hygiene

    8 rules

    • Undisclosed top layer, core or backsheet
    • Fragrance in diapers, pads & wipes
    • Chlorine bleaching, latex and fragrance-free status, shown as attributes
    • PVC covers; PUL or TPU without a PFAS-free statement
    • Polypropylene, polyethylene or polyester wipes
    • Undisclosed peri-bottle materials
    • Bath tubs in unnamed plastic, polycarbonate or PVC
    • Opaque flavour in nipple care
  • Sleep & nursery

    6 rules

    • Mattress layers, flame barrier, foam & latex not disclosed
    • No low-emissions evidence for mattresses
    • Low emissions for furniture, shown as an attribute
    • Undisclosed cover, fill & waterproof layer on mats
    • Painted or lacquered furniture with the finish not named
    • Mattresses always confirmed by a reviewer
  • Car seats, strollers & toys

    4 rules

    • No documented EU safety approval (e.g. UN R129)
    • Undisclosed foam in car seats and strollers
    • Flame-retardant approach shown as an attribute
    • No EN 71/CE for toys

For car seats, mattresses, loungers and similar products our material assessment never replaces safety standards or official guidance on correct use. Those product pages carry a reminder.

Evidence & certificates

  • Verified

    A certifier’s registry or a test report confirms it for this product. It never means we tested it ourselves.

  • Brand states

    The brand states it for this specific product. We quote the sentence, and filters leave these out unless you include brand statements.

  • No information

    We found nothing either way. Shown as “no information”, never as absence.

  • Contains

    The substance or treatment is identified. Always shown first, on the card and on the page.

  • Held, not hedged

    If something we require is missing, the product waits. We do not publish a “maybe” list.

  • Kept current

    Links, prices and Sweden shipping re-checked at least every 90 days; materials and ingredients every 180.

A certificate helps only for the scope it really covers, and never replaces disclosure. A certified product that contains an excluded material still does not pass.

  • OEKO-TEX Standard 100 counts only for product class I, and only when its scope covers the finished article. It shows as “no restricted flame retardants (tested)”, never as flame-retardant-free.
  • GOTS counts for textile-only products. GREENGUARD Gold speaks only about emissions.
  • A certificate number that no registry confirms is never shown.

Passing does not mean

that a product is harmless in every situation, better than everything not listed, medically recommended, suitable for every allergy, tested in our own laboratory, or still compliant after the brand changes it. If a brand changes a material or formula, the product leaves the directory until we have reviewed it again.

Independence

Brands cannot pay to be listed, ranked or reviewed. Some shop links earn us a commission; that never decides what passes or in which order shops appear. Read the affiliate disclosure.

Why

Pregnancy and the first years come with endless product choices and very little time. European Edit exists so parents in Sweden can find baby products whose materials have been checked properly, from brands that ship here, without having to read every label themselves.